http://www.refunktion.org Refunktion Thu, 27 Sep 2012 14:42:32 +0000 http://www.refunktion.org en http://www.refunktion.org/3AM-Devices http://www.refunktion.org/following/refunktion.org/3AM-Devices Thu, 27 Sep 2012 14:42:32 +0000 Refunktion 4158270 Branding and identity system for a San Francisco based electronic dance music label. <img src="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-1_7_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-1_7_o.png" data-mid="22112315" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-2_o.png" data-mid="21863177" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-3_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-3_o.png" data-mid="21863178" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-4_6_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-4_6_o.png" data-mid="22112286" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-5_7_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158270/3AM12AM_LOGO-5_7_o.png" data-mid="22112287" border="0" align="left"/> Branding and identity system for a San Francisco based electronic dance music label. http://www.refunktion.org/Strangers-Acquaintances http://www.refunktion.org/following/refunktion.org/Strangers-Acquaintances Thu, 27 Sep 2012 14:23:04 +0000 Refunktion 4158232 Logo for a local San Francisco event promotion company. <img src="http://payload92.cargocollective.com/1/2/82602/4158232/SA_LOGO-1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158232/SA_LOGO-1_o.png" data-mid="21862315" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/2/82602/4158232/SA_LOGO-2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158232/SA_LOGO-2_o.png" data-mid="21862316" border="0" align="left"/><img src="http://payload92.cargocollective.com/1/2/82602/4158232/SA_LOGO-3_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload92.cargocollective.com/1/2/82602/4158232/SA_LOGO-3_o.png" data-mid="21862320" border="0" align="left"/> Logo for a local San Francisco event promotion company. http://www.refunktion.org/The-North-Face-Cryptic-Configurator-Concept http://www.refunktion.org/following/refunktion.org/The-North-Face-Cryptic-Configurator-Concept Tue, 10 Jul 2012 20:30:39 +0000 Refunktion 2104696 A web and mobile application concept for riders and skiers alike. They could customize their The North Face outerwear selections between jackets, pants, gloves, headwear and backpacks. With style in mind, the user had the options to select from various fits, and colors, as well as select sponsored rider styles. <img src="http://payload.cargocollective.com/1/2/82602/2104696/TNF-cryptic_config-IPHONE_3_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104696/TNF-cryptic_config-IPHONE_3_o.png" data-mid="21858080" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104696/TNF-cryptic_config-IPAD_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104696/TNF-cryptic_config-IPAD_o.png" data-mid="21837341" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104696/TNF-cryptic_config-online_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104696/TNF-cryptic_config-online_o.png" data-mid="10488592" border="0" align="left"/> A web and mobile application concept for riders and skiers alike. They could customize their The North Face outerwear selections between jackets, pants, gloves,... http://www.refunktion.org/The-North-Face-Faces-Campaign-Concept http://www.refunktion.org/following/refunktion.org/The-North-Face-Faces-Campaign-Concept Tue, 10 Jul 2012 20:30:34 +0000 Refunktion 2104622 Concept ads for the upcoming 2011/2012 Freeride season. The focus was on the function of the Cryptic outerwear line, and the athletes' style through their performance. <img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-farrington-s_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-farrington-s_o.png" data-mid="10488483" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-dcp-s_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-dcp-s_o.png" data-mid="10488479" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-carter-s_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-carter-s_o.png" data-mid="10488478" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-sage-s_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-sage-s_o.png" data-mid="10488485" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-callum-fp_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-callum-fp_o.png" data-mid="10488476" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-debari-fp_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-debari-fp_o.png" data-mid="10488480" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-farrington-fp_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104622/TNF-AS_fw11-farrington-fp_o.png" data-mid="10488482" border="0" align="left"/> Concept ads for the upcoming 2011/2012 Freeride season. The focus was on the function of the Cryptic outerwear line, and the athletes' style through their... http://www.refunktion.org/As-You-Like-It-Brand http://www.refunktion.org/following/refunktion.org/As-You-Like-It-Brand Tue, 15 Nov 2011 11:49:27 +0000 Refunktion 2310168 An organic yet modern mark and collateral for the As You Like It series of events in San Francisco, California <img src="http://payload.cargocollective.com/1/2/82602/2310168/AYLI_LOGO_2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2310168/AYLI_LOGO_2_o.png" data-mid="21829167" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2310168/AYLI_LOGO_1_2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2310168/AYLI_LOGO_1_2_o.png" data-mid="21860848" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2310168/AYLI_BUS-CARD_1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2310168/AYLI_BUS-CARD_1_o.png" data-mid="11598597" border="0" align="left"/> An organic yet modern mark and collateral for the As You Like It series of events in San Francisco, California http://www.refunktion.org/The-North-Face-X-Games-Buswrap http://www.refunktion.org/following/refunktion.org/The-North-Face-X-Games-Buswrap Thu, 06 Oct 2011 15:00:29 +0000 Refunktion 2104667 Two buswrap designs for two buses, that transported The North Face's dealers and sales team between the 2010 X-Games and DIA. <img src="http://payload.cargocollective.com/1/2/82602/2104667/TNF-BUSWRAP_xgames_1_1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104667/TNF-BUSWRAP_xgames_1_1_o.png" data-mid="21858908" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104667/TNF-BUSWRAP_xgames_2_2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104667/TNF-BUSWRAP_xgames_2_2_o.png" data-mid="21858909" border="0" align="left"/> Two buswrap designs for two buses, that transported The North Face's dealers and sales team between the 2010 X-Games and DIA. http://www.refunktion.org/NIke-World-Cup-Parts-Holland http://www.refunktion.org/following/refunktion.org/NIke-World-Cup-Parts-Holland Wed, 05 Oct 2011 12:37:37 +0000 Refunktion 2104523 Two examples of a retail hero graphic and a supporting pattern for the release of the Air Force 1, Holland Edition. <img src="http://payload.cargocollective.com/1/2/82602/2104523/nike_WC06-bg_1_somanyshoes_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104523/nike_WC06-bg_1_somanyshoes_o.png" data-mid="10487885" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104523/nike_WC06-bg_holland2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104523/nike_WC06-bg_holland2_o.png" data-mid="10487887" border="0" align="left"/> Two examples of a retail hero graphic and a supporting pattern for the release of the Air Force 1, Holland Edition. http://www.refunktion.org/The-North-Face-The-Annual http://www.refunktion.org/following/refunktion.org/The-North-Face-The-Annual Wed, 05 Oct 2011 12:37:35 +0000 Refunktion 2104519 A simple campaign to give the viewer/reader a glimpse into the 2009–2010 season of the featured North Face skier or rider. PRINT<img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Callum_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Callum_11_RT_o.png" data-mid="10488060" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Dana_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Dana_11_RT_o.png" data-mid="10488063" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_DCP_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_DCP_11_RT_o.png" data-mid="10488064" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Lucas_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Lucas_11_RT_o.png" data-mid="10488067" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Mark_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Mark_11_RT_o.png" data-mid="10488071" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Montage_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Montage_11_RT_o.png" data-mid="10488072" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Tom_11_RT_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104519/TNF_AS_Tom_11_RT_o.png" data-mid="10488075" border="0" align="left"/> A simple campaign to give the viewer/reader a glimpse into the 2009–2010 season of the featured North Face skier or rider. PRINT http://www.refunktion.org/The-North-Face-Hyvent http://www.refunktion.org/following/refunktion.org/The-North-Face-Hyvent Wed, 05 Oct 2011 12:37:34 +0000 Refunktion 2104497 An integrated campaign to highlight the benefits of The North Face's HyVent waterproofing technology. The goal: Help the widely varied audience of skiers and riders understand that HyVent is far superior to the standard outerwear waterproofing. The main issue being that most skiers and riders are more concerned with style, rather than technology. This campaign allowed skiers and riders to find out more information about the technology, without being beat over the head with techno-babble. The headlines, built to express the benefits of the technology, also feature the styled product worn by the athlete. PRINT<img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Carter_SP_Master_M_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Carter_SP_Master_M_o.png" data-mid="10488137" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_DCP_SP_Master_M_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_DCP_SP_Master_M_o.png" data-mid="10488139" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Wallisch_SP_Master_M_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Wallisch_SP_Master_M_o.png" data-mid="10488150" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Lucas_SP_Master_M_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Lucas_SP_Master_M_o.png" data-mid="10488145" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Ingrid_FP_Master_M_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Ingrid_FP_Master_M_o.png" data-mid="10488141" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Kaitlyn_FP_Master_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Kaitlyn_FP_Master_o.png" data-mid="10488142" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Sage_FP_Master_M_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_AS_F11_Sage_FP_Master_M_o.png" data-mid="10488148" border="0" align="left"/> OOH<img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-H_ASFR-LUCAS-1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-H_ASFR-LUCAS-1_o.png" data-mid="10488437" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-H_ASFR-SAGE-1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-H_ASFR-SAGE-1_o.png" data-mid="10488438" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-V_AS-FR-8511-1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-V_AS-FR-8511-1_o.png" data-mid="10488442" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-V_AS-FR-8511-2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF-0058_OOH-V_AS-FR-8511-2_o.png" data-mid="10488444" border="0" align="left"/> DIGITAL<img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-1_8_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-1_8_o.png" data-mid="11576121" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-2_9_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-2_9_o.png" data-mid="11576123" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-3_10_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-3_10_o.png" data-mid="11576124" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-4_11_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-4_11_o.png" data-mid="11576127" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-5_12_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104497/TNF_WEB_Actionsports-HYVENT-5_12_o.png" data-mid="11576128" border="0" align="left"/> Launch Site An integrated campaign to highlight the benefits of The North Face's HyVent waterproofing technology. The goal: Help the widely varied audience of skiers and riders... http://www.refunktion.org/The-North-Face-Rebrand http://www.refunktion.org/following/refunktion.org/The-North-Face-Rebrand Wed, 05 Oct 2011 12:37:28 +0000 Refunktion 2104715 The North Face has long needed an update to their brand and category logos. I recreated the marks and guidelines to use the Helvetica typeface across all brand communications and categories. The base design was to be kept intact, while adjustments were made to render the mark easier to use and read at many sizes and many mediums. <img src="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_1_1_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_1_1_o.png" data-mid="21860902" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_2_2_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_2_2_o.png" data-mid="21860904" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_3_3_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_3_3_o.png" data-mid="21860906" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_4_4_905.png" width="905" height="625" width_o="905" height_o="625" src_o="http://payload.cargocollective.com/1/2/82602/2104715/TNF-LOGO_portfolio-build_Page_4_4_o.png" data-mid="21860907" border="0" align="left"/> The North Face has long needed an update to their brand and category logos. I recreated the marks and guidelines to use the Helvetica typeface across all brand...